CRM
A customer relationship management (CRM) specialist manages the technology of a company to improve marketing. Their responsibility is to maximize the efficiency of the CRM data and software to improve customer care. They are the liaison between employees and the CRM software.
A high level of proficiency in using CRM software is a necessity. Interpersonal skills must be sharp as a CRM specialist works closely with the marketing and sales teams, as well as management and customers. Managing CRM data requires strict attention to detail. CRM specialists must also have good problem-solving abilities.
Job responsibilities
Manage all aspects of outbound and inbound marketing campaigns, including copywriting, automation, setting deployment strategies, developing QA process, and tracking.
Work with database to segment audience, analyze audience behavior, and improve the quality of the database.
Conduct A/B testing to drive landing page, lead collection and email performance optimization, and other techniques to optimize user experience, conversion rates, and other important campaign metrics.
Collaborate with the marketing team to ensure campaigns run optimally.
Understand and analyze digital marketing KPIs, develop scorecards and report on results to management team and other stakeholders. Continuously refine marketing tactics based on metric analysis.
Necessary skills or experience
1-2 years of experience in digital marketing, B2C specifically entertainment-based preferred.
Solid campaign management experience and organizational skills including the ability to set and drive requirements across multiple functional areas